عشق ابدی

Eshghe Abadi (عشق ابدی) is a daring 2025 Iranian dating reality show hosted by Parastoo Salehi. Set in a luxurious Turkish villa, the series gathers five men and five women over multiple weeks, challenging them to form romantic connections while competing for a US $30,000 prize. From its debut, the show generated viral attention—episodes regularly pull between 3 to 7 million views each, totaling over 47 million views by June . Its open portrayal of flirtation, intimate moments, and alcohol consumption breaks sharply from Iran’s state-limited media, making it both captivating and controversial.

Critics argue the program reduces emotional bonds to superficial spectacle. Analysts warn it promotes shallow relationship standards and may negatively impact young viewers’ cultural expectations . Psychologists caution that its fast-paced partner swapping offers unhealthy models of attachment . Conservative commentators even denounce its structure as a replica of Western formats like Love Island and reject its deviation from traditional values. Yet for many viewers, Eshghe Abadi serves as a rare window into unscripted youth dynamics otherwise absent from Iranian screens, offering dialogue on cultural taboos, modern romance, and social change.

In sum, Eshghe Abadi stands at the intersection of fascination and dissent—an Iranian-first dating format that sparks intense debate about authenticity, culture, and media influence in 2025.